Reverse logistics and performance of food and beverage manufacturing firms in Kenya
Abstract
Purpose: This study aimed to determine the relationship between Reverse Logistics and the performance of food and beverage manufacturing firms in Kenya. Methodology: An explanatory research design was employed in the study. All 172 of Kenya’s registered food and manufacturing businesses were considered using the census approach. Using questionnaires, primary data was gathered. This study employed 172 questionnaires. Version 25 of the SPSS statistical program was used to analyze the data. Findings: The study found that there is a correlation of 0.705 between Reverse Logistics and the performance of Kenyan food and beverage manufacturing companies. Reverse Logistics accounted for 49.4% of the variation in the performance of food and beverage manufacturing firms in Kenya. A unique contribution to theory, practice, and policy: The Stakeholders theory was validated. The study noted that the use of packaging that is returnable may save costs for the firms and improve efficiency. Reverse logistics can help a company identify ways to reuse, resell or recycle materials that would otherwise end up in a landfill. Implementing reverse logistics not only helps in profit margins but also helps improve the company’s brand reputation.
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Authors
Copyright (c) 2023 Henry Kiogora, Dennis Chege, Wycliffe Arani

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